Subject: Western Balkan countries
Subject: home-grown
Subject: processed fruit consumption
Subject: perception motives and barriers
Year: 2012
Type: Article
Title: Consumption and perception of processed fruits in the Western Balkan region
Author: Sijtsema, Siet J.
Author: Zimmermann, Karin
Author: Cvetković, Miljan
Author: Stojanovic, Zaklina
Author: Spiroski, Igor
Author: Milosevic, Jasna
Author: Mora, Cristina
Author: Butigan, Ružica
Author: Mugosa, Boban
Author: Esteve, Magali
Author: Pohar, Jure
Abstract: The aim of the study was to gain a better understanding of the consumption and perception of processed fruits in Western Balkan countries in order to support consumer-oriented product development. In-depth interviews (n = 183) were used to explore the consumption of processed fruits, the motives to consume such fruits and the barriers to doing so in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. The Western Balkan region has a rich tradition of home-made fruit products, which might influence consumers' perception of processed fruits. Generally, more fruit juice is consumed in these countries than jams and dried fruits. Motives to consume fruit products are taste and health, and being a substitute when fresh fruit is unavailable. The most important barriers to the consumption of processed fruits are price and a preference for fresh fruits; also mentioned were availability, product safety and the absence of habitual consumption of such products. Consumers express that they prefer home-processed to industrial products, as they trust neither the producers nor the ingredients. Recommendations are presented for consumer-oriented product development and innovations in fruit processing, in which target groups, consumption moment, and perception of fruit and processed fruit should be taken into consideration.
Publisher: Elsevier BV
Relation: LWT - Food Science and Technology
Identifier: oai:repository.ukim.mk:20.500.12188/7472
Identifier: http://hdl.handle.net/20.500.12188/7472Identifier: 10.1016/j.lwt.2012.07.025
Identifier: https://api.elsevier.com/content/article/PII:S002364381200309X?httpAccept=text/xmlIdentifier: https://api.elsevier.com/content/article/PII:S002364381200309X?httpAccept=text/plainIdentifier: 49
Identifier: 2
