Year: 2023
Type: Article
Title: Consumer Nutritional Awareness, Sustainability Knowledge, and Purchase Intention of Environmentally Friendly Cookies in Croatia, France, and North Macedonia
Author: Molnar, Dunja
Author: Velickova, Elena
Author: Prost, Carole
Author: Temkov, Mishela
Author: Ščetar, Mario
Author: Novotni, Dubravka
Abstract: The increasing demand for greater utilization of byproducts in the food industry has been driven by growing interest in environmental sustainability. This paper examines the market potential and consumer attitudes toward whole-grain and sustainable cookies made with food byproducts and edible films. Additionally, particular attention was given to evaluating levels of sustainability knowledge and nutritional awareness, willingness to purchase environmentally friendly cookies with food byproducts, and to appraise differences in answers between countries and generations. An online questionnaire was used to collect data from Croatian (n = 472), French (n = 166), and North Macedonian consumers (n = 119) aged between 18 and 62, predominantly women (82%) with higher education degrees. Results showed that even if chocolate-coated cookies remain very popular, North Macedonians prefer whole-grain and plain cookies, while the French prefer chocolate-coated cookies and Croats prefer both types of cookie. The majority of consumers (96%) were interested in purchasing environmentally friendly cookies. However, consumers' interest in purchasing cookies with food byproducts was generally low, which may be related to their limited knowledge of byproducts. In conclusion, there is market potential for whole-grain cookies with food byproducts, but brand, price, and consumer education may be critical to their success.
Publisher: MDPI AG
Relation: Foods
Identifier: oai:repository.ukim.mk:20.500.12188/30173
Identifier: 2304-8158
Identifier: http://hdl.handle.net/20.500.12188/30173Identifier: 10.3390/foods12213932
Identifier: https://www.mdpi.com/2304-8158/12/21/3932/pdfIdentifier: 12
Identifier: 21
Identifier: 3932
