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Subject: Adults brands, brand recognition, children brands.

Year: 2019

Type: Article

Title: Assessing Levels of Brand Recognition by Children Aged 3 to 5 Years

Author: Brzovska, Ezheni
Author: Kovachevski, Dimitar

Abstract: The paper aims to present the design and interpretation of an empirical study whether young children have ability to form mental representations of logos and recognize brands. Brand logos can serve as a perceptual cue that identifies a product as one children are familiar or unfamiliar with. The research is design to measure brand logo recognition by subjects aged 3 to 5 years. The findings demonstrated higher recognition rates of brand logos for products that are targeted directly to children compared to adult’s brands. Results indicate that young children are capable of recognizing brands

Publisher:

Relation: 25th SINGAPORE International Conference on Marketing, Economics, Education & Interdisciplinary Studies

Identifier: oai:repository.ukim.mk:20.500.12188/25275
Identifier: http://hdl.handle.net/20.500.12188/25275

Title	Date	Views
Assessing Levels of Brand Recognition by Children Aged 3 to 5 Years	2019	21