Subject: influencer marketing, social media, credibility, purchase intention

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Year: 2022

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Type: Proceedings

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Title: SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING

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Author: Bogoevska-gavrilova, Irena
Author: Ciunova-shuleska, Anita

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Abstract: Book of abstracts

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Publisher: Institute of Economics – Skopje, Ss. Cyril & Methodius University in Skopje, North Macedonia

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Relation: International scientific conference Contemporary Challenges of Economic Growth and Sustainability of Businesses

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Identifier: oai:repository.ukim.mk:20.500.12188/23520
Identifier: 978-608-4519-27-0
Identifier: http://hdl.handle.net/20.500.12188/23520

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