Subject: Other engineering and technologies
Year: 2025
Type: Article
Type: PeerReviewed
Title: Importance of measuring service quality in the service industry
Author: Popova, Dushica
Author: Miteva, Natasha
Abstract: Measuring service quality is essential for ensuring greater customer satisfaction as well as sustainable competitiveness in service industries. This research examines methodologies for assessing service quality and their essential role in driving customer satisfaction and loyalty, with a focus on their practical application in service industries. Also, the application of various methods and tools for assessing service quality has highlighted the importance of measuring service quality, due to customer retention, operational efficiency and overall profitability. The research highlighted the impact of measuring service quality by building customer loyalty, improving employee performance, and achieving long-term business success
Publisher: Faculty of Tourism and Business LogisticsGoce Delchev University of Shtip
Relation: https://eprints.ugd.edu.mk/36023/
Identifier: oai:eprints.ugd.edu.mk:36023
Identifier: https://eprints.ugd.edu.mk/36023/1/IMPORTANCEOF%20MEASURING%20SERVICE%20QUALITY%20IN%20THE%20SERVICE%20INDUSTRY.pdfIdentifier: Popova, Dushica and Miteva, Natasha (2025) Importance of measuring service quality in the service industry. International Journal of Economics, Management and Tourism, 5 (1). ISSN 2671-3810
