Subject: Economics and business
Year: 2023
Type: Project
Type: NonPeerReviewed
Title: Implementation of CRM system, marketing and sales strategy and planning
Author: Jovanov, Tamara
Author: Disoska, Valentina
Abstract: The Company’s (IVAL Trade DOO) main business is wholesale and retail of a wide range of batteries for cars, motorcycles, ATVs, trucks, for solar systems, forklifts and cleaning machines. The Company perform professional warranty and post-purchase support and service. Long-term practice and qualification in sales, diagnostics and servicing of lead-acid batteries give the Company leading position in the Macedonian market. The identified areas for external advisory assistance are: - To develop market research - To develop marketing strategy and marketing plan - To develop sales strategy and plan - To improve the communication and sales skills of all employees who work directly with customers - To improve the performance of the sales team by providing clear goals and responsibilities - To establish an online Customer Management System to store current customer and prospect customer data, track customer interactions, share information etc.
Publisher:
Relation: https://eprints.ugd.edu.mk/31543/
Identifier: oai:eprints.ugd.edu.mk:31543
Identifier: https://eprints.ugd.edu.mk/31543/1/PROJECT%20TOR%20APPROVED.pdfIdentifier: https://eprints.ugd.edu.mk/31543/2/%D0%A4%D0%BE%D1%82%D0%BE%D0%B3%D1%80%D0%B0%D1%84%D0%B8%D0%B8%20%D0%BE%D0%B4%20%D0%BE%D0%B1%D1%83%D0%BA%D0%B0%20%D0%BD%D0%B0%20%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82.pdfIdentifier: Jovanov, Tamara and Disoska, Valentina (2023) Implementation of CRM system, marketing and sales strategy and planning. [Project] (Unpublished)
