Subject: Economics and business
Subject: Media and communications
Year: 2021
Type: Project
Type: NonPeerReviewed
Title: Implementation of e-commerce webshop, CRM and marketing planning
Author: Jovanov, Tamara
Author: Disoska, Valentina
Abstract: The main objective of this project is to improve the market performance of the Company by strengthening its market position. Specific Project Objectives: 1.Improve the performance on the local and regional markets 2.Increase the number of new customers/ customer loyalty (online/offline) 3.Increase customer awareness about the company/products The project is implemented through 3 phases: Phase 1:Products Analysis / Development of Marketing and Selling Strategy, Budgeting and Action Plan. Phase 2:Design of e-commerce based website with payment processor, photos and product description. Design of CRM system. Phase 3: Website promotion and implementation of internet marketing tools and action plan.
Publisher:
Relation: https://eprints.ugd.edu.mk/27784/
Identifier: oai:eprints.ugd.edu.mk:27784
Identifier: https://eprints.ugd.edu.mk/27784/1/PRO-MKD-TOR%20-%20repository.pdfIdentifier: Jovanov, Tamara and Disoska, Valentina (2021) Implementation of e-commerce webshop, CRM and marketing planning. [Project] (Submitted)
